Who wants squares and rectangles when you can have elephants? What about cars? Or flowers? Or better yet, an elephant driving a car holding a flower? By taking advantage of USPS’s Customized MarketMail®, your direct mail just got more awesome.
This program has been around since 2003 but we thought we would just remind this great way to showcase your creativity and direct mail prowess in a surprisingly cost-effective way. Customized MarketMail® offers a variety of sizes, shapes, and thicknesses that can be tailored to help your campaign meet its goals. With options for coupons and reply cards, it’s a unique opportunity to track campaign effectiveness while sticking to a budget.
Here are some more benefits to the program (You can also get the full scoop at the USPS website).
Give your mailing personality.
Nearly any shape goes. An image of your product, a cartoon character, a floral bouquet—whatever you choose to illustrate the offer. Even die-cuts and varying thicknesses are available.
Stand out from other mail.
Unexpected shapes and creative formats don’t come every day. Imaginative pieces prompt engagement and response—and are sometimes pinned up and shared.
Use cut-out options.
Design your piece to include die-cuts, voids, or holes, and benefit from the ability to mail them without an envelope.
Attach an offer or response device.
Add a call-to-action with coupons, reply cards, and bar-coded swipe cards… and track the responses for your next campaign.
If you believe you have a compelling message and a great offer, why not match it with a fun and creative mailpiece?
