Marketing ain’t cheap these days.
Decreased budgets and a lean staff makes it difficult to run an effective Marketing department. Like anything in life, we are all looking for ways to cut out the fat and save money to put towards higher value items. Marketing operations offer huge opportunities for improvement in procurement, production, storage and distribution of marketing assets. This area of marketing operations usually has significant waste and inefficiencies. Research shows that for every $1 you’re paying production vendors for marketing materials, you could be spending as much as $6 to $14 more developing, acquiring, managing and distributing those materials.
Seems a bit expensive, right?
One solution that can really make an impact the marketing supply chain is a Web2Print solution.
Here are the top 7 ways Web2Print can reduce procurement costs:
1. Allow end users to order and track their own jobs. Instead of funneling orders and questions through a middleman, Web2Print allows end users to go straight to the source.
2. Reduce or eliminate non-value added steps. You already approved the price and the file. Rather than go through the entire ordering process again, simply select what your want and what was once a manual process is now hands-off.
3. Reduce costs related to file preparation. When you prepare and send the final file once, you won’t have to package and send again for each new order. Copy and image changes are easily made online.
4. Streamline the proofing process. Once established, your web2print solution will enable you to proof online via PDF Soft Proofs. The turnaround on the proof is immediate, so you can approve it as you place the order. Overnight shipments and couriers are now a thing of the past.
5. Enable you to control your collateral material from one location. Organization and control at its best. All versioned materials are in one place, with ease of access to most updated version.
6. Enable shipment directly to the end user. Freight and fulfillment costs decrease.
7. Allow you to streamline your paperwork and invoicing process. Every purchase is trackable, and invoices are sent directly to the department you specify.
Streamlining print procurement offers big opportunities for cost reductions-Web2Print is the solution!
By +Maggie Young