British author Samuel Johnson believed that smart people know how to use their resources when he said, “the next best thing to knowing something is knowing where to find it.”
While we like to think we know everything when it comes to direct mail, it’s true that sometimes we need to check ourselves to make sure we are giving you the most accurate information.
Are you a newbie at direct mail marketing and don’t even know where to begin? Deliver Magazine will teach you the ins and outs of how to build a complete direct mail project with Direct Marketing 101. From creating a mailing list to determining your budget, this helpful guide is a great resource for you to consult if you want to make sure your project reaches its full potential.
For those a little more seasoned with direct mail marketing but may want to double check that your mailpiece is up to current U.S. Postal Service standards? Visit the Postal Explorer, which hosts all the information you could possible want about standards and regulations (Don’t spend too much time on there, ya might get brain overload). You can also visit the USPS National Customer Support Center if you can’t find the answer to your question on the Postal Explorer.
Want to see if your sweetly designed mailpiece is even mail-able? Send a pdf to mda@usps.gov and they’ll give you a thumbs up or down.
Now that you have the inside scoop on the best techniques and most accurate standards, show off your direct mail marketing skills!
