SPEAKING THE LANGUAGE OF DIGITAL NATIVES

July 16, 2012 Michael Bland

The printing game is changing. In one of the biggest switch-ups in communications, print is no longer as physical and manufacturing-based as it once was. Now, commands of operation move through bits, shifting from offset to digital printing.

We’ve accepted these terms and are leading the way of developing our own ecosystem of digital printing capacities. The statistic that 50% of print orders will be made online by 2015* motivates us rather than holds us back. We recognize that software-as-a-service and other technologies are already making moves in the print world.
Here are some of the ways B&B is leading the way in digital and online printing:
1. Print-on-demand with customization
2. Powerful versioning and template engine
3. Inventory management, including storage, pick/pack/kitting, distribution and online tools for monitoring and replenishment
4. Asset management
5. Easy ordering and proofing
Is your organization interested in trigger marketing, or sending out marketing materials based on certain events? Digital printing is perfect for a trigger marketing campaign. Pieces are short-run and personalized using variable data. With more automation services, we can get your marketing materials out to you quickly and efficiently.
* Statistic is from www.printisbig.com.

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