Come this March, nonprofits have a new opportunity to save when integrating mail with mobile technology!
Set to provide an upfront 2% postage discount for those who experimenting with direct mail-mobile integration, the Direct Mail Mobile Coupon and click-to-Call promotion is a great way to get your feet wet in integrated marketing! This promotion will encourage integration of hard-copy coupons in the mail with mobile platforms for redemption. It will also drive consumer awareness and increase usage of mail with mobile barcodes that provide click-to-call functionality
Of course, none of this information is handy unless you know what Direct Mail Mobile Coupons and Click-to-Call are.
Direct Mail Mobile Coupons are essentially digital coupons, both mobile and online.
Mobile apps, location based technologies, Near Field Communication (NFC) and Radio Frequency Identification (RFID)are just some of the technologies that make mobile coupons possible. The USPS recognizes the shift towards the digital world, and seeks to drive awareness and increase the value and utility of direct mail mobile coupons.
Click-to-Call is a web-based communication tool in which a person initiates a phone call by clicking a button, image, or text to connect with another person through voice communication.
Click-to-call can be initiated by hyperlinks on websites or emails or through any other Internet-connected object, including QR codes. This technology is huge for nonprofits because this is an opportunity to drive potential donors straight to your donation page via a direct mail piece with a click-to-call.
This will apply to Standard Mail, Nonprofit Standard Mail and First-Class Mail letters, flats and cards (presort and automation).
Registration for this program is already open, and the program lasts through April 30, 2013.
Don’t get left behind! Take advantage of the savings and see for yourself the effectiveness of an digitally integrated direct mail campaign!
By +Maggie Young
