Sometimes the smallest details in a project can be the details that throw your project out of whack. One of these small details that have big potential of harming a campaign is how you fold, tab, and glue booklets. For instance, by folding a booklet you can often save a lot on postage. If the folded booklet meets specific criteria, the United States Postal Service can automate the mailing process much like they do with letters. Many flat (non-folded) booklets, however, require additional handling and therefore cost more to mail.
As of September 8, 2009 the USPS requires folded booklets to be tabbed or glued a specific way to qualify for machinable or automation letter prices. Booklets that do not comply will be assessed a surcharge. For many mailing projects the difference between the automated and the non-automated rates is substantial, so it’s huge that you understand the difference!
The USPS has published a helpful guide to processing booklets designed to help with the tabbing, gluing and other requirements for folded booklets (Don’t worry, we got you covered if this isn’t clear to you).
In addition to the new tab and glue requirements, there are some other important considerations such as length and stock weight. As you can see from the guide’s illustrations, in general it is important to have the folded edge below (at the bottom of) the mailing address. (In general, on oblong pieces, the folded edge should be to the right when facing the address.) Of course, there are exceptions, so please confirm first!
Design plays a key role in qualifying for the automation rates. If you don’t consider the location of design elements to avoid tab space, the aesthetics of your piece has the potential to crumble. Also remember that you may need to “flip” the mailing panel so that the folded edge is at the bottom.
Don’t forget that we have a lot of knowledge about these kinds of things! We’ll make sure your booklet is up to par.
