But what on earth does it mean?
Commingling is the physical combination of direct mail into a consolidated “mailstream” to guarantee the absolute highest volume and entry-point discounts for all mailers.
Standard mailers can more economically combine and ship both their control mailings as well as test groups with commingling. Entry and mail delivery of all groups is more consistent and reaches each destination in a timely manner. There also more discounts for Section Center Facilities (SCF) and Bulk Mail Centers. Commingling Standard mail provides greatly expanded savings, company reach, impact, and response. This is just more value added to our favorite form of communications, direct mail!
For more information, visit our friends at Direct Marketing News.
