Customers stand as the lifeblood behind any business, driving sales and feeding equity. Sadly, marketing campaigns all too often focus on bringing in new customers, leaving current customers wondering if they even matter at all. We all know that our current customers definitely matter (we’d have to be business ignoramus to not), so why not show them a little love? And what better way to do this then our favorite form of communication?
Here are 7 ways to boost customer loyalty using direct mail:
- Make exclusive offers to current customers. Yes, this is a no-brainer, but sometimes we get so sidetracked by the bottom line. By doing this, your customers will see that you greatly appreciate them and keeps them coming back for more.
- Create early bird opportunities. Give your existing customers the ability to buy from you before the general public can. This will make them feel like VIPs. It’s truly all about exclusivity (Get your members only jackets ready!).
- Utilize crowdsourcing to connect and learn. Ask your customers for product/service suggestions in your direct mailpiece. They may give you your next great idea – and they’ll be impressed to know that you value their input!
- Request their honest opinions. Survey your customers to see if there is anything they would like to see you offer or change. This creates an interactive dialogue with them while building loyalty –especially if they see you incorporate their feedback in your business.
- Ask them why they’re your customers. Find out why they are your customers and what keeps them. This really just reminds them of how great you are to work with, increasing the size of mind share your brand has within each individual customer. This will also enable you to communicate with them more effectively and help you find more customers like them.
- Give them some incentive. Promote a referral program that invites your customers to follow your social media venues (e.g. – Facebook) – then reward them for sharing your message. Whatever you choose, give them a reason to tell others about your products or services. Word of mouth is one of the best ways to get new business – but there has to be something in it for them too.
- Don’t forget to say “thank you.” With email, text messaging and video conferences dominating means of communication, don’t forget the power of a simple, hand-written note to let your customers know how much you appreciate them.
Remember the basic business rule that acquiring new customers can cost as much as five times more than satisfying and retaining current customers. Next time you think about how you can your next customers, look at and appreciate your current, most loyal ones!
Comment (1)