Are you ready to take your print and direct communications to the next level, but feel that you need more guidance on what works, what the trends are, and where the future is taking us?
The 2013 Integrated Print Forum presents the perfect opportunity for you and your team to dive deeper and open your mind to the opportunities that new integrated print strategies are bringing to the table. Held at Printing Industries’ headquarters near Pittsburgh, PA, this springtime forum (May 14-May 15) vows to offer “…real strategies around all the hot new business options, with a focus on providing tactics to take back home and implement immediately.”
We took a look at the topics up for discussion and thought we’d point out the top three discussions we’d like to attend:
The Future of Digital is Print—Andrew Davis, Monumental Shift
What are you doing to build a digital-first strategy that elevates your print product? In this presentation you will be inspired to re-think about the print, digital and mobile strategies that you and your customers employ—and consider aligning them as a content continuum instead of disparate and unrelated initiatives.
It’s Time For Direct Mail 2.0!—Joy Gendusa, PostcardMania
Is direct mail dead? How can you get maximum results using direct mail? Studies show direct mail volume is on the rise! Still, it makes sense to integrate direct mail with online digital marketing, something Joy Gendusa calls Direct Mail 2.0. The PostcardMania CEO will share her recipe for integrating direct mail, Google Remarketing, call tracking and USPS mail tracking for maximum results. The concept of Direct Mail 2.0 addresses all of the current issues that can plague direct mail marketing—inefficient/expensive follow up, delayed mailings, difficult response tracking—and replaces it with a modern, integrated program.
Interactive Print Makes Paper Clickable—Kurt Konow, Ricoh
Integrated marketing programs often involve mobile linking, the most familiar being QR codes. But QR codes are very often not used intelligently, leading to sites that are not web-optimized and with no way to record their effectiveness. Kurt Konow shares how newer image recognition technologies like Ricoh’s Clickable Paper are pushing the boundaries past QR codes and other mobile barcodes, providing marketers with tools to build measurably effective cross-media experiences.
Printing techniques and strategies are changing–this forum is a great opportunity to stay ahead of the curve!
