Don’t Argue with Someone Who Orders Ink by the Barrel

There’s a saying in journalism that goes: “Never argue with someone who buys ink by the barrel.” It’s a cheeky way of reminding folks that people who control the press have a mighty loud megaphone. But here’s the thing—they’re not the only ones wielding ink.

Printers do too. And we use it just as powerfully.

The Pen Is Mighty—But the Press Is Mightier

For centuries, the printing press has shaped the world—from Gutenberg’s Bible to revolutionary pamphlets to the morning paper with your coffee. Ink on paper has started revolutions, ended wars, sold billions of dollars in products, and told stories that changed minds and hearts.

Even today, in an age of pixels and push notifications, the printed word still holds unique power.

Printed materials are trusted. Tangible. Revisited. Saved.

Whether it’s a beautifully crafted direct mail piece, an oversized banner shouting your message across a tradeshow floor, or a premium magazine that lives on someone’s desk for weeks—print sticks. It persuades. It sells.

The Power Behind the Power

At B&B Printing, we may not write the headlines—but we give them a voice. We put ideas in ink and help brands leave a mark. And while the world may spin faster than ever, our role remains grounded: to deliver quality, craftsmanship, and clarity in every printed piece.

From high-impact direct mail campaigns to smart digital printing that solves inventory headaches, to wide format signage that stops traffic—when you need to make an impression, ink still matters.

So What’s the Moral of the Story?

You don’t argue with someone who orders ink by the barrel—
You partner with them.

If you’re ready to harness the power of print for your brand, message, or mission, let’s talk. We’ve been making ink count for over 50 years. And we’re just getting warmed up