So you’ve heard us talk about QR codes and the benefits they can bring to your next direct mail or marketing campaign. With more people buying smartphones, we think QR codes are a great mobile marketing strategy. But what about those who may not have access to smartphones? According to a recent study by the Pew Research Center, only half of US mobile phone users own smartphones. This means that only half of your audience has the ability to scan those nifty codes, even if they wanted to.
Enter SnapTag, from SpyderLynk, a solution to the mobile marketer’s problem with reaching their non-smartphone using, non-QR-scanning audience. Called a SnapTag because anyone with a standard camera phone can just snap and send the code, smartphone users still have the capability to download the SnapTag Reader App to scan. Consumers who submit the code instantly receive access to special offers, coupons, or exclusive content.
While the obvious benefit is that SnapTags enable mobile users who have limited functionality on their devices to become engaged, SnapTag also provides for branding. Random dots, squares, and other shapes make up the design of QR codes with limited ability to distinguish itself from other brands. With SnapTags, the design is essentially a wide circle with plenty of white space for logo branding. Organizations can now add brand awareness on their marketing dashboard.
Which code do you think is more enticing?
In addition to the aesthetics, SnapTags includes complex analytics, ease of use, and features dynamic responses. Just like QR codes, however, SnapTags will have little to no value if not strategically implemented. Here are some questions to ask yourself before you start a campaign:
1. Who am I trying to reach?
2. Is my content compelling enough for fans to connect at this point of use?
3. What benefits or rewards can we provide our fans for them to connect?
4. What will provide ongoing value to make these codes sustainable?
For further information of 2D codes, click here.
mdemastus@columbus.rr.com
SpyderLynk is spelled with a K at the end not an x. Thanks
kellyadams
Thanks for the heads up.
Ryan
Are these new? Or have I just not heard about them before?
Sounds like a cool idea, except I couldn’t find any information on their site about the cost. Have you used them before? Do you know about the $$$? I’d love to add these to the magnets we send out.
Maggie Young
Ryan,
These are relatively new, but they are not as widely discussed as QR codes. We have not used them before, but wanted to introduce alternatives to making direct marketing interactive. I think if you add them to magnets, there would be much value added.