DID YOU SAY PRINT WAS DEAD?

What is all this talk about the death of print? I happen to believe, with some conviction, that the “death” of the newspaper as an information source has been an exaggeration. In a report from Frank N. Magid Associates for the Newspaper Association of America (NAA), 74% of all Internet users rely on local newspaper content, in digital or print format. On top of that, 54% are using more than one platform to access newspaper content. Hmm, I think I saw the word “print” in that statistic.
Here’s the deal: don’t think of print as dead. It’s more like a celebrity that once had the spotlight and had a huge career but has slowly faded into the background as newer, more dynamic stars have emerged.
The same is true for print advertising.
According to a study by Borrell Associates, local web advertising will pass local print advertising in 2013. This doesn’t mean that printing has kicked the bucket. It just means that print is not the only option, and consumers are tending to mix up the way they view and receive information. We’ve discussed this topic before here.  It’s called Integrated Marketing Communications.
The key is knowing where your customers like to receive their information and developing a platform for sending this information. But remember, print is not dead! Even though this former star is a fading beauty, think of print like Betty White; still winning awards and connecting with younger generations even in old age.
From: http://ipaperus.ipaperus.com/TheCanvasMag/May2012/ 
Sources: http://www.naa.org/Topics-and-Tools/Miscellaneous/Research/2012/Newspaper-Multiplatform-Usage.aspx
http://www.borrellassociates.com/reports?page=shop.product_details&flypage=garden_flypage.tpl&product_id=991&category_id=54