Words are nice, and images too, but what’s more important than color and hue?
The part color plays in our lives is often forgotten, as our eyes take in so many different color stimulants that they start blending together. Sometimes color can affect us in a subtle manner, such as light blue walls in our work station that keeps us focused. Other times, color stares us down, demanding that we pay attention to it, much like the bright neon clothes worn by runners or bicyclists.
Scientists spent many years better understanding color theory and color psychology, getting to the root of why and how certain colors make us react. In turn, brands have used this research to guide their logo color. From The Logo Company comes a comprehensive infographic that lets you explore different brands and their stated color of choice.
When looking at this infographic, try to match up your perceptions and thoughts of the brand with the color emotions they represent. Does McDonald’s make you feel warm and give you optimism? Does Barbie fill you with a sense of creativity?
Are there any brands in this infographic that seem completely contradictory than their color?
An infographic by the team at The Logo Company
Our logo is called B&B Red Chili, Pantone 485. To use, it signifies our boldness. We are willing to take the road less traveled, enter into new forays in the print media industry by breaking barriers with new technologies and venturing where others may choose not to go.
By +Maggie Young
