Now, more than ever, have we become an environmentally conscious society. We strive to make environmentally sustainable decisions in our workplace, home, and daily lives. 71% of us consider the environment when we shop and 90% of us believe it is our responsibility to dispose of products responsibly.* So, there is no doubt then that we also consider the environment when we make the decision to use print media or digital communications.
Unfortunately, many misconceptions about the print and paper industries’ sustainability has surfaced over the years, citing the adverse environmental impacts of deforestation. Organizations like TwoSides and Printing Industries of America are providing research and facts to dispel these myths. We’ve taken some of the most compelling research and compiled this simple infographic. Take a look and understand the true implications of print and paper on the environment.
*LessThan 100: How Percentages Show True Understanding of Green Trends, http://www.sustainablebrands.com/news_and_views/communications/less-100-how-percentages-show-true-understanding-green-trends
By +Maggie Young
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kingfisherpress
Reblogged this on kingfisherpress and commented:
Check out this information regarding the US print and sustainability market.
Katy Whitehurst
We love this interesting info graphic. Our company has been committed to greener printing since we started three years ago. This Saturday we planted 1,500 trees and always use recycled paper and print with soy or vegetable based inks. You might be interested in our article that we wrote on using Earth Day for business marketing http://www.parisleaf.com/earth-day-for-marketing-and-business/
Maggie Young
Very cool ideas. It’s great that your team took your practices into the community!